Meet the Founder

Ashlee is the founder of Imara Finance Co, a mortgage broking and asset finance business built on strong relationships, clear communication, and steady, long-term thinking.

With a background in high-performance sales, client experience, and business operations, Ashlee brings a people-first approach to finance—one that prioritises trust, transparency, and guidance over pressure or quick wins. She is known for her ability to simplify complex information, create structure where things feel overwhelming, and support clients through important financial decisions with calm and confidence.

Throughout her career, Ashlee has worked closely with individuals, families, and business owners navigating major milestones. This experience shaped her belief that finance works best when it’s grounded in genuine understanding, thoughtful communication, and systems that protect clients not just today, but well into the future.

Ashlee supports clients across home loans, refinancing, investment lending, and asset finance, with a focus on clarity, education, and long-term strategy. Her goal is to ensure every client feels informed, supported, and confident at every step of the journey.

Above all, Ashlee believes that good finance isn’t just about securing approval—it’s about standing beside people, helping them make decisions they understand, and building foundations they can rely on.